Help us help you make your brand standout.

At Logo Company Apparel, we set ourselves apart from mainstream promotional companies because we don’t just take orders for branded items. We consult and collaborate with our customers to come up with creative solutions that enhance their brand identity, including graphic design services. We also keep detailed records of past work for convenient reprints and future orders.

We provide screen printing, embroidery, promotional products, and all types of apparel. We also have a large variety of styles and materials because we order from over 75 apparel and promotional product suppliers.



Our company’s history began with father and son business partners Jerry and Tom Assessor, who purchased Schmid Embroidery in September 2008. Founded in 1982, Schmid has been a family and locally run business for over thirty years. The business has grown year over year, expanding to Williamsburg in 2010 with the purchase of Atlantic Embroidery & Design and adding a retail component in 2016 with the acquisition of Uniform Plus.



We differentiate ourselves by offering a more consultative approach to promotional apparel and products. We ask about the message you want to communicate, who will be wearing the products, what type of event they will be used for, and more, to make sure we provide the products and apparel that will best fit for your branding goals.

We also do all apparel branding in-house with our 50+ embroidery heads, and our manual and automatic screen printing presses. Our production house is located in Richmond, VA and our retail facility is located in Williamsburg, VA. We’re happy to provide tours of the facilities, and customers are welcome to visit when their work is in production.

We are SWAM certified and are licensed with IMG Collegiate Licensing and Affinity Greek Licensing. We have established relationships with William & Mary, University of Richmond, Virginia Commonwealth University, and Old Dominion University.

Call us today at 804-737-4141 or submit a contact form to discuss the best fit for your project!

Contact Us

(804) 737-4141