About Our Company

Schmid EmbroideryFather and son business partners Jerry and Tom Assessor looked at a variety of businesses before deciding the best fit was the apparel industry. Assessor & Associates Inc purchased Schmid Embroidery in September of 2008. Founded in 1982, Schmid has been a family and locally run business for over 30 years. The business has grown year over year, expanding to Williamsburg in 2010 with the purchase of Atlantic Embroidery & Design and adding a retail component in 2016 with the acquisition of Uniform Plus.IMG957041

We chose the name LogoCompanyApparel to represent the many facets of our business – screenprinting, embroidery, promotional products, and all types of apparel. We can order from over 75 vendors for our blank goods and imprint our garments in-house with our 50+ embroidery heads and manual and automatic screenprinting presses. We are happy to provide tours of the facility and customers are welcome to visit when their work is in production.

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About Our Staff

Tom Assessor, President


Tom manages the day-to-day operations in our Sandston location. When he isn’t coordinating the production schedule, quoting jobs, or ordering product (among many other things), he enjoys spending time with his wife and 2 children. Tom likes to play hockey, enjoys camping, looks forward to days at the beach, and attends his kids’ sporting events.

Jerry Assessor, Vice President and Treasurer

jerryWith a Bachelor of Business Administration from Ohio University and over 40 years of executive management experience, Jerry has focused his efforts on growing the group of companies that make up Assessor & Associates Inc. Jerry also serves as the elected treasurer of Brickshire Homeowners Association and has volunteered with the Black Creek Volunteer Fire Department and Providence Forge Volunteer Fire & Rescue.

Hans Schmid

Hans’s family founded Schmid Embroidery after emigrating from Germany. With 25 years digitizing experience, Hans remains an integral part of our organization. He has a great eye for design and will work directly with customers to ensure their logo looks its best.

Mark Halstead

markMark has worked in all aspects of the screen printing, embroidery, and promotional product industry since 1998 and has been with Logo Company Apparel since 2009. Mark works with a wide array of customers- local businesses, schools, Universities, and athletic groups -all along the East Coast from Pennsylvania to South Florida. Originally from Michigan, he moved to Richmond in 1990 after attending Grand Valley State University.  Mark, his wife Suzanne, and two children reside in Glen Allen.

Kelsey Robusto


Kelsey has been working in the screenprinting industry since 2008, with specific focus on Graphic Design. A graduate of the College of William & Mary, Kelsey especially loves working with local sororities, fraternities, and school groups. Kelsey works out of our Williamsburg office, helping run Uniform Plus.


Jenny Secore

IMG_5027Jenny has worked with screenprinting and embroidery since 2009. Jenny lived and worked in Williamsburg for seven years before relocating to Richmond with her family. Because she has 2 young daughters in school, Jenny understands how important it is for schools, PTAs, and local organizations find innovative ways to fundraise.